๐ŸŒฑ About DIY Farmer

The story behind the calculator.

DIY Farmer is a small, independent pet nutrition resource led by a single specialist โ€” built around a single belief: pet parents deserve accurate, plain-English answers, not bag charts that overshoot and marketing that confuses.

Dr. Marcus Whitfield, small-animal nutrition specialist

Dr. Marcus Whitfield

Small-Animal Nutrition Specialist ยท Founder

Three years of full-time focus on companion-animal nutrition โ€” the kind of niche specialisation where you read every relevant paper, follow every guideline update, and translate the technical language into something a busy pet parent can actually use at dinnertime.

๐ŸŽ“ Small-Animal Nutrition ๐Ÿ“š AAFCO Reviewed ๐Ÿ”ฌ WSAVA Aligned ๐ŸŒฑ Since 2023

Why DIY Farmer exists

Walk into any veterinary clinic and the most common preventable health problem on the schedule is the same: overweight pets. Roughly 56% of US dogs and 60% of US cats are overweight or obese. The leading driver is almost always the same too โ€” well-meaning owners following pet-food bag charts that overshoot real calorie needs by 20โ€“40%.

The math to fix it isn't complicated. It's the same RER and MER formulas taught in every veterinary school. But that's not a number most owners will calculate by hand at the kitchen counter โ€” so DIY Farmer built a calculator that does it in seconds, with the body-condition adjustments, life-stage tuning, and portion-size conversions built in.

Around that core tool, we've built 20+ vet-reviewed feeding guides, breed-specific advice, and a deep nutrition guide โ€” because the calculator answers "how much," and pet parents also want to know "what kind" and "why."

What we stand for

Accuracy first

Every formula and recommendation is sourced from NRC 2006, WSAVA Global Nutrition Guidelines, AAFCO standards, or peer-reviewed veterinary nutrition research.

Always free

No paywalls. No premium tier. No required signups. The calculators are free and will stay free โ€” funded by minimal, transparent affiliate links on product reviews only.

Privacy by default

The calculator runs entirely in your browser. We don't collect, store, or sell information from calculator users.

Not a vet replacement

A calculator can give you a strong starting point. Your veterinarian sees your specific pet. We're a complement to professional care โ€” never a substitute.

Our methodology

DIY Farmer uses the following calculations and review standards:

Editorial process

Every article on DIY Farmer is researched and written by Dr. Whitfield, cross-referenced against multiple veterinary sources (NRC, WSAVA, AAHA, AAFCO regulations, and peer-reviewed research), and reviewed before publication. We update content when new evidence or guidelines emerge.

If you spot something that looks wrong or outdated, let us know. We'd rather be corrected than be confidently incorrect.

Our growth so far

2023
Founded
18,000+
Pet parents helped
25+
Guides published
2
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One short, useful read per week โ€” written by Dr. Whitfield. No spam, no sales pitches.